SEO tips

The Big Secret is out - Google, Bing and Yahoo want you to optimize your website for top search engines. Optimizing your web pages helps visitors find your sites content quickly and easily.

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines. Care should be taken not to trick search engines, even a simple mistake can mean you get less traffic.

 A well optimized site or page, will better weather any abrupt changes to search engine algorithm changes. Moving up a few notches can make a significant difference in your traffic and sales. The number one top position is what you are aiming for, but even landing or moving up to the top five positions can make a big difference to your traffic and sales..

The most important top factors in Search Engine optimization

Targeting the best keywords, Relevant Content, Optimizing Keyword and Description Mega Tags, Effective Link Building, Proper title tag, and a current Site map.

Content is king, so be sure to have good, well-written and easy to read unique content that will focus on your primary keyword or keyword phrase.

Optimizing a website for Bing, Yahoo and Google is basically the same, the algorithms used to index pages may vary. Optimize for Google, Google gets the most traffic.

 The Basics

Place your main keyword phrase in your Domain Name.

Have your keyword phrase in the URL for your webpage, and as the title, meta description and in the H1 tags on your web page.

keyword meta tags 4 maximum

title = 56 characters = 9 words

description meta tag = 156 characters

keyword meta tag = 4 main keywords

H1, H2 and H3 headers are essential. 

Your web page or post must have at least 450 words.

Keep on adding new and fresh contents at regular basis, a website is like a magazine or newspaper, the fresh magazine or newspaper will get read, the old discarded, and regarded as old news.

Consider optimization as a long-term strategy. PPC traffic is getting expensive and a high ranking organic traffic results are very beneficial.

 Links

 Links are queen

You need good quality one-way links and plenty of them to rank high.

Keep all your links keyword related.

Only link to relevant sites that are of similar content to your site. Don't participate in reciprocal link exchanges to irrelevant sites. Try to get quality one way links from respected websites or directories. Try to have quality one-way backlinks from other high ranked keyword-related sites.

Often webmasters will contact you to exchange links often by email. Accept links only from relevant web pages. Don't be afraid to link to web pages you like, do some research on the website you are linking to, and see what others are saying about the site. Search engines like outbound links to quality websites. Put high-quality outbound links on every page, pleasing your visitor is what it's really all about.

Link to Google, Bing, and Yahoo. They send you most of your top traffic and visitors can return to their site if your site was not exactly what they are looking for. This saves visitors hitting the back icon or homepage icon.

 Page Speed.

Page speed fast loading pages lose the ads or images and carefully consider spring cleaning your pages, any page that is larger than 25 kb is going to take a long time to display. Your visitor may have the fastest ISP but we all know sometimes your connection seems like it has reverted to dial up speed. Generally if a page takes more than ten seconds to load, I will press the back button. Many sites I seem to visit lately have more ads than content, commonly referred to as Christmas tree sites.